News & Stories

It took us five years to find the fabric to build the best performance shirt I’ve ever worn. We know how to build stuff right — in this case, what eluded us was world class fabric. Past versions were tough,...

I wear Simple Pants 365 days a year for traveling, commuting, rucking, and training. From Colombia to Thailand to Vietnam to Tokyo to the Grand Canyon, at OCR's (Obstacle Course Races), at all GORUCK Events and for my daily life...

Two years ago right now I was out of sorts. Stressed out, you might say. COVID had suited me just fine, actually — the more chaos around, the calmer I get. I was sleeping fine until I wasn’t. Two years...

By Jason McCarthy It was February 23, 2013 and good photographers are expensive when your company is young and you’re broke. I didn’t know how to take a good picture, but I went by my same philosophy on knot tying:...

By Jason McCarthy Let’s say you’re single and you’re on a Special Forces team. It’s early morning PT and you’re wearing the world’s greatest PT shorts (Ranger Panties), with zero movement restricted. All the reps with all the weight and...

By Jason McCarthy I've trained, rucked, traveled to three continents and hiked through the most bio-intense tropical rainforest on planet earth in these socks. I wore my first pair routinely for 6 weeks at a time between washes, felt them...